I saw this film at a free preview at the Cineworld Haymarket in London, which is one of the most beautiful cinemas I have ever seen. Screen 1 looks more like a theatre, with stalls and circle and little pews. I don’t think there is a bad seat in the place.
I went into this film having neither seen Ali G nor Borat, just the trailer for Bruno (which didn’t make me think much of it). The previews on 30 June were high security, I got photo ID-checked five times on my way to the screen at West India Quay (and back from the loo which I dared to visit before the film started), and other people throughout the UK have reported the same. Despite all the security and SeeFilmFirst having stuffed up sending email confirmations, the film was packed and everyone was in a good mood, you could hear raucous laughter along “no way!” comments throughout.